Update on Shipping and Orders

Hi everyone! I will keep this light and brief as possible. 

BrandNewNoise is still shipping out. I will be updating this post as we take it day by day. I will be here shipping through end of each day, 5pm CST and plan on shipping until there changes in service.

Many of you are sending gifts to those in quarantine, so I ask you place your orders asap to avoid any interruption.

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Thanks for the love and support. 

I send love, light and creativity to you all.

Richard Upchurch

March 23, 2020 — Richard Upchurch

Bon Iver, The Staves, and BrandNewNoise

The Staves recorded their 2014 record with Bon Iver (Justin Vernon) in the famed studio, April Base, and used a BrandNewNoise audio recorder! 

In the documentary If I Was, the three sisters are shown playing with a BrandNewNoise audio sampler in the control room at Justin Vernon's recording studio in Eau Claire, Wisconsin. Vernon has been a long time fan of our musical instruments and voice recorders. 

Watch the documentary below and see them playing around and laughing around 0:55 seconds into the video. 


March 11, 2020 — Richard Upchurch

Wilco's Chicago recording studio The Loft & BrandNewNoise

The Loft Chicago, Wilco's recording studio, recently posted about having a bunch of BrandNewNoise musical instruments and audio recorders to use in various ways. 

They said "We have a bunch of these totally fun sound boxes at the Loft made by @brandnewnoise and we find uses all the time. They are mostly little handheld voice recorders with tiny embedded microphones that have simple controls that add delay and mess with the speed and pitch of the captured audio. Each box is a little different. You can make weird loops or make your voice sound demonic. I keep this one (the Frankie model) at my desk for when I get scam credit card calls. I record myself saying 'Hello?' then unleash the altered and slowed down loop of the same 'hello' until the asswipe trying to scam me hangs up. Live life to the fullest."




March 05, 2020 — Richard Upchurch

Domino | BrandNewNoise

BrandNewNoise was included in Domino's first ever Renovation Issue! 

Our Space Oddity was included in the section Play, musical instruments, toys, and creative finds.

Check out excerpts from the Domino Renovation Issue Below: 



January 21, 2020 — Richard Upchurch

D Magazine | BrandNewNoise

BrandNewNoise was written up in D Magazine! 

Thanks for including us in your Holiday Shopping Guide, Kathy Wise! Love seeing our Space Oddity on the list. 

Check out the D Magazine write up below. 


January 19, 2020 — Richard Upchurch

WSJ | BrandNewNoise

BrandNewNoise was featured in the Wall Street Journal! 

Thanks to Patrick Carney of The Black Keys for including BrandNewNoise in the top 5 gifts for Audiophiles. We are honored to be on the list! 

Our gadgets have been used by The Flaming Lips, Bon Iver, and Death Cab for Cutie, Mark Mothersbaugh, just to name a few.

Check out the WSJ write up below! 




The Black Keys BrandNewNoise collaboration shown above. 

January 16, 2020 — Richard Upchurch

Death Cab for Cutie | BrandNewNoise's Zoots Kalimba

Death Cab for Cutie recently reached out to say that they used the BrandNewNoise Zoots kalimba on the title track I Dreamt We Spoke Again on the most recent album, Thank You For Today. 

If you listen to the track you can hear the Zoots part first come in around the 36 second mark.  

It's always a pleasure to hear praise for our sound gadgets and we love to hear how they get used. 

September 29, 2019 — Richard Upchurch

Celebrity Panel for Periscope Pitch + Artist Entrepreneur Showcase | BrandNewNoise

BrandNewNoise is excited to be include on the celebrity panel for Periscope Pitch + Artist Entrepreneur Showcase presented by Arts and Business Council of Great Nashville on Wednesday September 4th, 2019, 5:30 - 9:00pm at OZ Arts Nashville.


This year panel participant are Patrick Carney of the Black Keys, chef Maneet Chauhan, writer Caroline Randall Williams, Richard Upchurch of BrandNewNoise:

Patrick Carney

Patrick Carney is the drummer of the Grammy Award-winning band The Black Keys. Originally from Akron, OH, Patrick now lives in Nashville, TN where he enjoys taking long walks with his Irish Wolfhound (when he’s not playing arenas on a worldwide tour). The Black Keys’ ninth studio album, ​Let’s Rock​, was released on June 28 via Easy Eye Sound/Nonesuch Records. The band released their debut album, ​The Big Come Up​, in 2002, followed by ​Thickfreakness (2003) and ​Rubber Factory ​(2004). In 2006 they signed to Nonesuch Records and released their fourth album, ​Magic Potion​, which was followed by ​Attack & Release in 2008. Subsequent albums include ​Brothers (2010), El Camino (2011), and ​Turn Blue (2014). The band has won 6 total Grammy Awards and now has 15 total nominations. ​Turn Blue was named #3 Best Album of 2014 by Rolling Stone, which called it “the sound of America’s most innovative arena rockers in full command.” In addition, Patrick has produced albums for artists such as Tobias Jesso Jr, Tennis, The Black Lips, Michelle Branch, The Sheepdogs and The Black Keys early albums. Recently, he contributed the main title music to 2014’s critically-acclaimed show “Bojack Horseman” on Netflix. He also hosts a radio show every month called “Serious Boredom” on XMU. Photo: Danny Clinch.

Maneet Chauhan

Chef Maneet Chauhan is the founding partner and president of Morph Hospitality Group in Nashville, TN. She is a recipient of the 2012 James Beard Foundation Broadcast Media Award for her role as a permanent judge on Food Network’s “Chopped,” and sits on the panel of judges for Food Network’s “Wedding Cake Championship”. She has also written her own cookbook, Flavors of My World. A graduate of the Culinary Institute of America, Chef Chauhan worked in some of the finest hotels in India before the start of her professional career in the States. Lauded by print and broadcast media, Chef Chauhan has been featured in publications such as Bon Appétit, Food & Wine, The Local Palate, Wine Enthusiast, USA Today, Wall Street Journal, New York Times, New York Post, Times of India, The Telegraph and more. Her television appearances include “The View” (ABC), “CBS This Morning’s The Dish” (CBS), “Designing Spaces” (Lifetime), “Iron Chef” and “Next Iron Chef” (Food Network). Chauhan is the founding partner of Morph Hospitality Group in Nashville, TN, which includes restaurants Chauhan Ale & Masala House, Tànsuŏ, The Mockingbird, and Chaatable. She is also the co-owner of Mantra Artisan Ales in Franklin, TN. Photo: Amelia J. Moore.

Caroline Randall Williams

Caroline Randall Williams is a multi-genre writer, educator, performance artist and amateur restaurateur in Nashville, TN. She is co-author of the NAACP Image Award-winning cookbook Soul Food Love, and curator of the All-African American Cookbook Store in Nashville’s Woolworth on 5th Restaurant, of which she is part owner, and where her recipes feature on the menu. Her debut collection of poetry, Lucy Negro, Redux has been turned into a ballet by the Nashville Ballet — Caroline performed her poetry as an integral member of the cast, all set to an original score by multiple time Grammy-nominee Rhiannon Giddens. Named by Southern Living as “One of the 50 People Changing the South,” the Cave Canem fellow has been published and featured in multiple journals, essay collections, and news outlets, including The Iowa Review, The Massachusetts Review, CherryBombe, Garden and Gun, Essence, and New York Times.

Richard Upchurch

Richard Upchurch is the creator of BrandNewNoise sound gadgets, simple sound objects for kids and rock-stars alike. Richard was born in Tupelo, MS, BrandNewNoise was born in Brooklyn NY, and now, both reside in Dallas, TX. BrandNewNoise is the intersection of a decade of experience as a touring musician, a BFA in studio art from Wake Forest University, and graduate studies in Audio Technology at New York University. Here’s the story: He built one for his nephew. He built five for his nephew’s teachers. He built 10 for his first online store. He is still building today, almost 10 years later. Richard has collaborated with artists such as The Black Keys, Flaming Lips, Jeff Tweedy of Wilco, Shantell Martin, and Tedeschi Trucks Band. His work has been seen in the New York Times, Vogue, WIRED, and can be spotted on episode two of the new season of “Comedians in Cars Getting Coffee.” BrandNewNoise has received honors from the Museum of Modern Art and garnered Best in Show in July at the National Association of Music Merchants (NAMM) in Nashville. Besides his parents, BrandNewNoise is loved by Justin Vernon (Bon Iver), Jimmy Fallon, David Byrne, Phillip Glass, Jennifer Garner, Susan Tedeschi, Seth Rogen and other kids worldwide. Photo: Lauren Kallen.







August 22, 2019 — Aman B

Best in Show awarded to BrandNewNoise | Summer NAMM 2019

BrandNewNoise was overwhelmed and honored to be include in this year's "Best in Show" winners! How awesome is that! Summer NAMM (National Association of Music Merchants) in Nashville TN was a total blast. Thanks so much for the love and support and we look forward to seeing at Winter NAMM 2020.

BrandNewNoise Summer NAMM 2019 Best in Show Winner

July 24, 2019 — Aman B


BrandNewNoise Display Box

We are so excited to showcase our products for the first time at NAMM 2019!

Richard is on his way to Nashville to show you what these gadgets can do so stop and see him at booth 2007.

We look forward to seeing you there!

Show location and hours:

Thur-Friday 10am-6pm

Sat  10am-4pm




July 16, 2019 — Aman B

Wilco's Jeff Tweedy Custom hand signed Recorder Gadget

I had the pleasure of meeting with Wilco front man, Jeff Tweedy, in March of this year at the Majestic Theatre when he was passing through on a solo tour. We got to talk about what BrandNewNoise has been working, what he's cooking up next, and then he took a moment to hand sign a few custom Infinity Recorders I designed based on his album art. Turns out he has added the Phone-Home, Zoots, and Frankie to the Wilco studio arsenal. 

Proceeds going to headcount.org. Now on SALE!!

May 06, 2019 — Aman B

NAMM Summer Show 2019

BrandNewNoise will be showing at the summer National Association of Music Merchants (NAMM) show in Nashville TN July 18th through the 20th.  Not

Come see me, checkout out all that BrandNewNoise has to offer. Details  can be found here.


May 06, 2019 — Aman B