Death Cab for Cutie | BrandNewNoise's Zoots Kalimba

Death Cab for Cutie recently reached out to say that they used the BrandNewNoise Zoots kalimba on the title track I Dreamt We Spoke Again on the most recent album, Thank You For Today. 

If you listen to the track you can hear the Zoots part first come in around the 36 second mark.  

It's always a pleasure to hear praise for our sound gadgets and we love to heat how they get used. 

September 29, 2019 — Richard Upchurch

Celebrity Panel for Periscope Pitch + Artist Entrepreneur Showcase | BrandNewNoise

BrandNewNoise is excited to be include on the celebrity panel for Periscope Pitch + Artist Entrepreneur Showcase presented by Arts and Business Council of Great Nashville on Wednesday September 4th, 2019, 5:30 - 9:00pm at OZ Arts Nashville.


This year panel participant are Patrick Carney of the Black Keys, chef Maneet Chauhan, writer Caroline Randall Williams, Richard Upchurch of BrandNewNoise:

Patrick Carney

Patrick Carney is the drummer of the Grammy Award-winning band The Black Keys. Originally from Akron, OH, Patrick now lives in Nashville, TN where he enjoys taking long walks with his Irish Wolfhound (when he’s not playing arenas on a worldwide tour). The Black Keys’ ninth studio album, ​Let’s Rock​, was released on June 28 via Easy Eye Sound/Nonesuch Records. The band released their debut album, ​The Big Come Up​, in 2002, followed by ​Thickfreakness (2003) and ​Rubber Factory ​(2004). In 2006 they signed to Nonesuch Records and released their fourth album, ​Magic Potion​, which was followed by ​Attack & Release in 2008. Subsequent albums include ​Brothers (2010), El Camino (2011), and ​Turn Blue (2014). The band has won 6 total Grammy Awards and now has 15 total nominations. ​Turn Blue was named #3 Best Album of 2014 by Rolling Stone, which called it “the sound of America’s most innovative arena rockers in full command.” In addition, Patrick has produced albums for artists such as Tobias Jesso Jr, Tennis, The Black Lips, Michelle Branch, The Sheepdogs and The Black Keys early albums. Recently, he contributed the main title music to 2014’s critically-acclaimed show “Bojack Horseman” on Netflix. He also hosts a radio show every month called “Serious Boredom” on XMU. Photo: Danny Clinch.

Maneet Chauhan

Chef Maneet Chauhan is the founding partner and president of Morph Hospitality Group in Nashville, TN. She is a recipient of the 2012 James Beard Foundation Broadcast Media Award for her role as a permanent judge on Food Network’s “Chopped,” and sits on the panel of judges for Food Network’s “Wedding Cake Championship”. She has also written her own cookbook, Flavors of My World. A graduate of the Culinary Institute of America, Chef Chauhan worked in some of the finest hotels in India before the start of her professional career in the States. Lauded by print and broadcast media, Chef Chauhan has been featured in publications such as Bon Appétit, Food & Wine, The Local Palate, Wine Enthusiast, USA Today, Wall Street Journal, New York Times, New York Post, Times of India, The Telegraph and more. Her television appearances include “The View” (ABC), “CBS This Morning’s The Dish” (CBS), “Designing Spaces” (Lifetime), “Iron Chef” and “Next Iron Chef” (Food Network). Chauhan is the founding partner of Morph Hospitality Group in Nashville, TN, which includes restaurants Chauhan Ale & Masala House, Tànsuŏ, The Mockingbird, and Chaatable. She is also the co-owner of Mantra Artisan Ales in Franklin, TN. Photo: Amelia J. Moore.

Caroline Randall Williams

Caroline Randall Williams is a multi-genre writer, educator, performance artist and amateur restaurateur in Nashville, TN. She is co-author of the NAACP Image Award-winning cookbook Soul Food Love, and curator of the All-African American Cookbook Store in Nashville’s Woolworth on 5th Restaurant, of which she is part owner, and where her recipes feature on the menu. Her debut collection of poetry, Lucy Negro, Redux has been turned into a ballet by the Nashville Ballet — Caroline performed her poetry as an integral member of the cast, all set to an original score by multiple time Grammy-nominee Rhiannon Giddens. Named by Southern Living as “One of the 50 People Changing the South,” the Cave Canem fellow has been published and featured in multiple journals, essay collections, and news outlets, including The Iowa Review, The Massachusetts Review, CherryBombe, Garden and Gun, Essence, and New York Times.

Richard Upchurch

Richard Upchurch is the creator of BrandNewNoise sound gadgets, simple sound objects for kids and rock-stars alike. Richard was born in Tupelo, MS, BrandNewNoise was born in Brooklyn NY, and now, both reside in Dallas, TX. BrandNewNoise is the intersection of a decade of experience as a touring musician, a BFA in studio art from Wake Forest University, and graduate studies in Audio Technology at New York University. Here’s the story: He built one for his nephew. He built five for his nephew’s teachers. He built 10 for his first online store. He is still building today, almost 10 years later. Richard has collaborated with artists such as The Black Keys, Flaming Lips, Jeff Tweedy of Wilco, Shantell Martin, and Tedeschi Trucks Band. His work has been seen in the New York Times, Vogue, WIRED, and can be spotted on episode two of the new season of “Comedians in Cars Getting Coffee.” BrandNewNoise has received honors from the Museum of Modern Art and garnered Best in Show in July at the National Association of Music Merchants (NAMM) in Nashville. Besides his parents, BrandNewNoise is loved by Justin Vernon (Bon Iver), Jimmy Fallon, David Byrne, Phillip Glass, Jennifer Garner, Susan Tedeschi, Seth Rogen and other kids worldwide. Photo: Lauren Kallen.







August 22, 2019 — Aman B

Best in Show awarded to BrandNewNoise | Summer NAMM 2019

BrandNewNoise was overwhelmed and honored to be include in this year's "Best in Show" winners! How awesome is that! Summer NAMM (National Association of Music Merchants) in Nashville TN was a total blast. Thanks so much for the love and support and we look forward to seeing at Winter NAMM 2020.

BrandNewNoise Summer NAMM 2019 Best in Show Winner

July 24, 2019 — Aman B


BrandNewNoise Display Box

We are so excited to showcase our products for the first time at NAMM 2019!

Richard is on his way to Nashville to show you what these gadgets can do so stop and see him at booth 2007.

We look forward to seeing you there!

Show location and hours:

Thur-Friday 10am-6pm

Sat  10am-4pm




July 16, 2019 — Aman B

Wilco's Jeff Tweedy Custom hand signed Recorder Gadget

I had the pleasure of meeting with Wilco front man, Jeff Tweedy, in March of this year at the Majestic Theatre when he was passing through on a solo tour. We got to talk about what BrandNewNoise has been working, what he's cooking up next, and then he took a moment to hand sign a few custom Infinity Recorders I designed based on his album art. Turns out he has added the Phone-Home, Zoots, and Frankie to the Wilco studio arsenal. 

Proceeds going to Now on SALE!!

May 06, 2019 — Aman B

NAMM Summer Show 2019

BrandNewNoise will be showing at the summer National Association of Music Merchants (NAMM) show in Nashville TN July 18th through the 20th.  Not

Come see me, checkout out all that BrandNewNoise has to offer. Details  can be found here.


May 06, 2019 — Aman B

BrandNewNoise at Moogfest 2019

Richard Upchurch of BrandNewNoise will return to Moogfest 2019 in Durham NC, April 25th-28th. Come visit with him, check out all the BrandNewNoise voice recorders and instruments in the Modular Marketplace. 


The mission of Moogfest: To grow a global community of futurists who explore emerging sound technologies and design radical instruments for change.

The 2019 lineup includes A Place to Bury Strangers, Aaron Dilloway, Airspace with Black Box Echo, Matthew Dear, Mount Kimbie, Thomas Dolby, Richard Devine, and many others. 

The Modular Marketplace welcomes the world's best gear makers, from the commercial-scale to the boutique, for hands-on demos, impromptu performances, and a lot of surprises. It's open daily during the festival and free for everyone to enjoy. 

March 27, 2019 — Richard Upchurch

Instructions for how it works -BrandNewNoise by Richard Upchurch

Detailed instructions for how to operation all BrandNewNoise gadgets. 

All voice recorders & instruments feature Record, Playback and Pitch Control. 

**RECORD - You must hold down the red button to start and continue the recording. As long as you press the red button, the gadget is recording. It stops recording once the red button is released.

**PLAYBACK - The black button will start and stop your audio. You do not need to hold the black button. Simply press once to start playback. To stop the audio, press the black button and release. 

**PITCH CONTROL - To change the pitch of your audio recording, simply turn the knob counterclockwise or clockwise depending on the effect you want. To slow down the recording, turn the knob counterclockwise (think Barry White). To speed up (think Chipmunks) turn the knob clockwise. DON'T turn the knob past the point of resistance

In addition to the basic functions of record, playback & pitch control, Infinity Recorders have a switch that your can engage to keep playback on repeat.

**LOOPER/ REPEATER SWITCH - Flip the switch to the left and hit the black play button to start looping the recording. 

Some of our Music Maker models have extra features.

**DELAY EFFECTS - These models have two additional silver knobs.The knob on the left will change the delay or echo time. Twist the knob on the right to change the repetition amount. Frankie and Phone-Home feature delay effects.

March 26, 2019 — Richard Upchurch

Party. Monday March 25th. 6pm-9pm.

Enjoy an in store musical performance by Asumaya.

March 25th. 6pm-9pm.

BrandNewNoise is located at 5706 Goodwin Ave, Dallas TX 75206. Look for the sign "Stop Wondering. Come In" at the end of the parking lot for Halcyon Coffee Shop in Lower Greenville. 

There will be beer by Small Brew Pub, beverages & snacks, special discounts on BrandNewNoise gadgets & general shenanigans. 



March 08, 2019 — Richard Upchurch

The Wirecutter features BrandNewNoise

We are so proud to be included in The WireCutter's list, "Special Gifts for your Favorite People"! They listed our Ghostly Zoots, a collaboration we did with Ghostly International. While this edition quickly sold out, our Zoots is still available as well as the latest Ghostly collaboration between BrandNewNoise and artist Brandon Locher. Check out that edition here, Looped Visions.

The staff at The Wirecutter and The Sweethome spend all year laser-focused on finding that delicate balance between practicality and quality for our recommendations. And while we believe all of our traditional picks are worthy of gifting, great gifts are on another level. Great gifts feel good to give and to receive—a thoughtful gift to a beloved family member or friend can be whimsical, aspirational, silly, entertaining, delicious, or anything in between. In fact, they can say something special just because they’re a little useless. As Marie Kondo writes, an item has value as long it brings the owner joy. And what better way to spark joy than to find a clever, curious, or beautiful gift for a person close to you that’s a little (or a lot) outside the box?

December 16, 2015 — Richard Upchurch